Tuesday, April 24, 2012

Once the Fog Clears

We've been closed for our spring shut-down for over a week now. I noticed that even at the thought of closing, the mind got real active. I've spent more time in the last week planning for the reopen than I have doing anything else.

Some hints about what we're thinking:

A faster menu~ There are some things on the menu that we love and have frankly had a hard time letting go of, but they are just not fast enough. Systems need to improve as well, to ensure the steps are fewer from order to table.

More retail~ We'd like you to pick some more stuff up and bring it home.  Three of our pancakes you can make at home in your pj's and bare feet with Rock River Gold maple syrup. We are thinking up Rock River pizza crusts using our Sir Galahad artisan flour, including one that will incorporate rye meal as well. We'll even sell you the red sauce and the Parmesan we shred off of the block.  We've decided to let you take the oatmeal home as well. If you haven't tried the oatmeal, well, OMGosh! And there's more... but wait for it.

A real website~ I know, it's only taken us a year. We hope to get that up and running as quickly as possible and to increase our retail sales through web purchases. We plan an outstanding presentation... wish us success!

Energy efficiency improvements~ This is critical going forward. We've identified several areas that we can improve by creating new procedures. This is important for the bottom line and for the world at large.

Please feel free to leave a comment on anything you'd like to see in the future of Rock River Cafe'.